IKEA, why make their own brand attached to the taste of home happiness

With the continuous warming of the national real estate market, the enhancement of consumers' purchasing power and the continuous improvement of their taste in life, the home furnishing market contains huge potential.But everything always has two sides, with potential for development and brewing crisis at the same time.Due to the continuous expansion of home furnishing stores, there is a crisis of cooperation between shopping malls, businesses and manufacturers.

"The essence of competition is to be half a step ahead of others."Want to break out in this crisis, "household custom" is a good way!On the one hand, it must be "fast", on the other hand, it must meet the "individual requirements" of consumers, and on the other hand, it can provide complete services.

"Fast"

At present, the trend of home furnishing related manufacturers to sell home furnishing products in the form of direct sales is increasingly significant.It shortens the distance between the manufacturer and the end consumer, on the one hand, it can reduce the channel cost, and on the other hand, it can strengthen the communication and connection between the manufacturer and consumer.

"Personality DIY"

In the era of information explosion, consumers can basically "know the world without going out".Especially in large and medium cities, consumers have more opportunities to stay indoors, and the trend is growing.So, to cooperate consumer to the requirement of indoor environment, household is put forward on consumer market "individual character DIY" project, make household according to the specific requirement of consumer, can attract the eyeball of consumer more.

"Complete"

Home furnishing customization is divided into many kinds in terms of its home furnishing category, from the decoration style and quality to the purchase of home appliances and furniture.Bridal chamber is decorated it may be said is a trouble, consumer wants to decorate bridal chamber in as short as possible on the one hand, have the hope to decorate on the other hand can conform to oneself requirement, but in fact often be contrary to one's wishes.If all categories can be integrated unified display for consumers to choose, it can be said that the concept of home customization to play to better.

Let us imagine, when some consumers just bought a new house into a specific store, in the store between the import and export of the process can be imagined in the "dream house" into reality, it is a wonderful and convenient thing.Take furniture as an example, there are already manufacturers to provide consumers with DIY services, no matter the design and style of furniture or small to the specific size and color of furniture, manufacturers can basically meet their needs.But that's not what "complete" means.Or, we could try IKEA.

The IKEA brand is always associated with improving people's quality of life and adheres to the business principle of "providing affordable, well-designed, functional and affordable household products to as many customers as possible".At the entrance of each IKEA store, there are unique IKEA style demonstration units and professional interior designers are provided to consumers.Under the premise of the style has been determined, the next store to provide wallpaper, floor to sofa, pillow should be a whole area, for the demand to provide one-stop service to consumers.

Of course, IKEA is a relatively simple DIY product with fixed product attributes, mainly featuring "excellent design, complete functions and low price". However, the manufacturer fails to get consumer demand and feedback, and there is no zero distance communication between the manufacturer and the end consumer.Still, IKEA makes a good start in customizing "all" furniture.

It will be a trend to integrate all home furnishing categories, directly obtain the individual needs of consumers, and establish good and effective customer service.